Term in Online Marketing Business, CEO, SEO,
As
with any industry, improve the visibility of your website has become a
priority for your business, you may already be familiar with one
important term: SEO.
SEO
stands for search engine optimization and refer to both activities
on-site and off-site designed to improve the performance of a website in
natural search engine results page.
Off-site SEO, on the other hand, involves a strategy to encourage the creation of backlinks pointing back to your site.
On-site
SEO involves a modified page content to be as attractive as possible to
the search engines, by adding targeted keywords into your page title
tags, title tags and body content.
Below I will try to explain about cocepts of marketing:
* SEM
This
stands for search engine marketing, which is a general term that covers
all the internet marketing techniques that can help increase the
visibility of a website, including SEO and PPC. Companies often use this term to cover the impact of all Web marketing activities on revenues and profits.
* PPC
PPC
stands for pay-per-click advertising, website marketing method
involving the offer rate will be charged every time a user clicks on
search ads. One
popular PPC advertising platform is Google AdWords, which displays the
results in the sponsored listings of Google results pages.
* SERPs
SERPs is the term for the search engine results page - a list of suggested sites displayed as search engine query running. An
SEO consultant, for example, may tell the client, "As a result of my
efforts, your website is now ranked on the first page of Google SERPs
for the five following keywords."
* PR (Page Rank)
This is the term for PageRank - measuring quality developed by the Google-owned sites. PageRank
scores rated on a scale from 0 to 10, based largely on the number and
quality of inbound links pointing at a particular site. PageRank
is considered as a general measure of how Google thinks highly of your
website, as well as how much the value of links pointing at your site
give.
* CRO
Conversion
rate optimization or CRO, is an important activity for web marketers,
who use metrics to determine the effectiveness of each call to action on
the site. If
your site sells products or services, encouraging visitors to subscribe
to a newsletter, or promote other actions that have been established,
the plan CRO is very important to help increase the number of users who
responded.
* CTR
CTR can also measure the effectiveness of marketing elements in place. For
example, after engaging in a rigorous website testing A / B split - to
compare different versions of elements to help optimize them on your
site - you can specify that CTR increased from internal banner ads by 10
percent when moving to a more optimal location in your site.
* CTR
This stands for click-through and most often used to measure the results of your PPC ads. In this case, CTR refers to the number of viewers who click on certain ads, based on ad impressions or overall search volume.
* CPM
In the world of web marketing, CPM refers to the cost per 1,000 impressions, or views, of a certain part of the ad. Unlike PPC advertising, advertising CPM billed paid regardless of whether each click occurs.
* CPC
CPC
stands for cost per click, which is used in different situations
online: • CPC PPC advertisers use to refer to the rate they charged for
clicks on your ad, which may be slightly different from the price of
their bid for a few different factors.
• Websites that display PPC ads block as a strategy for generating revenue can refer to them as their payment CPC. Popular websites including Google AdSense ads typically receive between 30 and 70 percent of CPC advertisers pay for each click.
Look at online marketing and website can be confusing at first. But with a little practice, you can join in website marketing best practices.
Hopefully this article can help you in understanding
SEO, SEM, SERPs, and Other Online Marketing
